It is crucial that before you add a person to your subscriber list, they have given you authorization to do so. If you do not, the people you are sending to will think you are a spammer and will either delete your messages or ask to be removed from your list. If your email provider receives enough complaints, they could even drop you for violating their spam policies.
Make sure you have a person’s full permission before adding them to your mailing list. If you do not, your emails will be viewed as spam. You will quickly lose subscribers and be banished to the junk mail pile. If a lot of complaints are sent to your email provider, you could get in trouble for violating spam policies.
Ensure that your marketing emails are as brief as possible. Try to keep your language direct and to the point. This will show the readers that you respect and value their time. It will also increase the chances of your readers reading all the way to the end of the email. The reason that this is important is because you may have important information or links near the end of the message.
Take advantage of the call to action technique in your emails. Clearly tell them how to receive the offers you have. Make sure that any links you have are obvious and let it be known how to use them. You can echo these parts in both the bottom and top part of your message.
Make sure you let your customers know what kind of emails you will be sending them when you are setting up your subscription form. Tell them exactly what kinds of emails they’ll be getting and when they’ll be getting them. This will take the apprehension out of the equation, and will encourage new subscribers to partake of your email campaign.
Combining your email strategy with a social network strategy can net big returns. Facebook, Twitter and even YouTube can be great sites to interlink with. This can give customers a simple way of sharing your information with their friends as well as giving you a great way to increase your email contact list.
There are few things more detrimental to a website or business than being accused of spamming, so take every precaution to protect your integrity by adding a confirmation step to your email list, opt-in procedure. Whenever a potential buyer joins your email list, an autoresponder should instantly send out a confirmation email asking the person to verify his or her subscription. Add two links to the email – one for confirmation and one to opt out. Your readers are sure to appreciate the added security and you will greatly decrease the likelihood of your email being regarded as spam.